Same day
to ship a new workflow, down from about three weeks
Sticker Ventures
They could build it themselves. That was the problem.
Sticker Ventures had already built its own AI stack on Claude and Zapier. It worked. It also took three weeks per workflow and rested on one person. They bought Ventos because the constraint was never capability.
Results
The bottleneck was never the idea. It was the build.
5 days
the quarterly reporting cycle Ventos now feeds
One month
from kickoff to a platform worth the spend
15
portfolio companies covered
Inside the fund
A five-person fund with fifteen companies to cover.
Sticker Ventures backs early-stage, Israeli-founded consumer companies across AI, commerce, fintech, media, gaming, and health. Cheques run from $500K to $2M. With a team this size, every hour spent maintaining internal tooling is an hour not spent on founders.
Visit Sticker VenturesThe team
Partners3
Investment analyst1
Operations manager1
Their connected stack
Attio
CRM
Google Drive
Documents
Slack
Communication
Granola
Meeting notes
Ventos upgrades the stack they already use. Nothing had to be replaced.
The decision
The alternative was not another tool. It was another hire.
Sticker already had someone who could do the work, with the technical background to build on Claude directly. What the fund did not have was a second one of him. Priced against a hire rather than against a subscription, the decision was straightforward.
Comparing the products today? Read Ventos vs Claude for teams.
“Even here, where there is a tech person on the team who can do it, we preferred to put something else in place.”
Why Ventos
Three weeks of building, replaced by a sentence.
The fund was not starting from zero. It ran real automations on Claude, with integrations wired one at a time through Zapier. The difference is who carries the work when something breaks.
Before
Built in-house, one at a time
Wire each integration separately before any workflow can run
Three weeks to get one workflow working end to end
Debugging falls back on the one person who built it
The AI roadmap moves only when that person has spare time
With Ventos
Described, not built
Describe the workflow in natural language and run it
A new flow can go live the next day
When something breaks, the Ventos team fixes it
The roadmap stops competing with the rest of the job
“I think of a new flow and I can implement it tomorrow. If it doesn’t work, I send you a message and you deal with making it work, not me.”
What runs on Ventos
The workflows that earned the platform its place.
Onboarding started with the use cases the fund would not run without. Ventos built the ones that were missing, and the platform proved itself inside a month.
01
Portfolio briefs
The first workflow that worked, and the one that convinced the partners the platform was worth paying for.
02
Email into the CRM
Deals and invoices arriving by email land as structured records instead of being re-keyed by hand.
03
Market research
Research runs against the fund context rather than starting from a blank prompt each time.
04
Quarterly and LP reporting
Reporting on each company and on the fund draws from one connected source instead of a manual collection round.
The workflow that hurt
A working week, every quarter, spent collecting.
Quarterly reporting means saying exactly what is happening at each portfolio company and across the fund. Without a single source to draw from, that meant going out and collecting it, company by company. Ventos gives the reporting cycle one connected place to read from.
Before Ventos
5 days
A full working week of collection, every quarter, before a report could be written.
With Ventos
One connected source
Portfolio and fund context sit in one place the reporting cycle can read from directly.
The experience
The support is not a wrapper around the product. It is part of what they bought.
Onboarding began by naming the workflows the fund considered non-negotiable. The ones that did not exist yet were built. Since then, when something does not work, it goes back to the Ventos team rather than onto the fund’s roadmap.
Existing tools stay in place
Missing workflows get built
Fixes come back to us
Where they are now
Early, and honest about it.
Sticker describes itself as at the beginning. The first LP report built on Ventos is in progress, and the fund expects the platform to get more useful as more of its context is connected. On answer quality: not always exactly what was asked for, but nothing invented. Their own advice to other funds is that adoption needs a champion, someone given real time to drive it, not just a budget line.
Run your firm on AI
Stop building the plumbing.
Connect the stack you already run and describe the workflows you want. We build what is missing and fix what breaks.
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